Corporate website for the machine-building holding Shenyang Hanwei
Leading manufacturer of crushing and screening equipment
Shenyang Hanwei, a machine-building holding and a leading manufacturer of equipment for mining, metallurgy and heavy industry with more than 30 years of history, came to us.
Main problem
The old site did not convert, looked outdated and did not show the company's scale or current level. The main task was a modern, functional corporate website that could represent the brand internationally and support marketing and sales.
Solution
We proposed a full redesign of the corporate website
We created a modern visual concept that reflects the company's status
We built a convenient structure for finding product and service information quickly
We made the site multilingual for client convenience
We built lead-generation features: request forms and product catalogs
Prepared a responsive layout for correct display on popular devices
First screen of the home page
Industries page
News section
Project specifics
crushing and screening equipment with an AAA rating → shown as expertise
in innovative recycling technology → global reach
Delivery stages
Analysis of the current site and the client's needs
Prototype development and structure approval
Visual concept and design mockups
Layout and implementation of the static part
WordPress CMS connection and admin panel setup
Functional testing
Launch and handover to the client
Analytics
We analysed competitors on the international B2B market and identified current UX/UI requirements for industrial companies. We also interviewed people in the field. That gave a clear picture of which sections to highlight and how to raise conversion.
Prototype
Design
A strict, modern concept was chosen:
Montserrat
Montserrat
Montserrat
Montserrat
Montserrat
Visual accents on figures and company facts.
Dynamic elements implemented: a product slider,
scroll animation.
Development
Frontend: HTML5, CSS3, JavaScript (responsive layout)
the choice was made for the client's convenience - the team can
update content, products and news on their own.
Integration
Integrations for collecting requests
Multilingual setup
Testing
Cross-browser and cross-platform testing
Load-speed testing was carried out
Request form and integration testing
The difficulties were in optimizing heavy
photo and video content, solved with compression and a CDN
Product release
The site was deployed on the client's dedicated server, with full SSL and security setup. Launch went smoothly.
SummaryAs a result we built a modern, convenient, conversion-focused site that became an effective marketing and sales tool for Shenyang Hanwei.
Result of our work
Desktop version of the site
First screen of the home page
Industry display on the home page and a navigation menu
Product categories
Expanded product card example
Industries page
How we work on the About us page
Contacts section
Projects section with a convenient menu
News section
News section article example
Tablet
First screen of the home page
Product categories
Industries page
News page
Company advantages on the About us page
How we work on the About us page
Expanded product card example
Projects page with a convenient menu
Tablet
First screen of the home page
Product categories
Company advantages on the About us page
How we work on the About us page
Projects page with a convenient menu
News page
Industries page
Expanded product card example
Client review
Working with VIQQ
Development cost
Trusted by clients
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