Redesign and development
a landing page for the innovative anti-smoking product NICONET
Development company
an innovative product for quitting smoking
A company developing an innovative product for quitting smoking asked us to update the existing site, raise audience trust and prepare the platform for a future sales launch.
Problem
The existing site did not show the product's strengths, used an outdated information structure and did not build enough trust with potential buyers.
Solution
We built a new one-page WordPress site, fully reworked the content structure, strengthened product positioning and prepared the technical base for later e-commerce.
task
of the project
Build a modern one-page WordPress site to present an innovative anti-smoking product, improve the information structure, raise trust and prepare the platform for later online sales.
what we
proposed
We proposed a complete approach to the task
Audit the existing site
Rebuild how information is presented
Rework the copy
Strengthen the expert side of the project
Unify the visual design
Build a modern responsive landing page
Prepare the product catalog for a future online-payment connection
Implement the WordPress content management system
project
in figures
Key information blocks
Images processed, created and brought to one style
Mobile adaptation
Types of legal documents prepared for the site
CMS for independent content management
Need for developers to edit content
Ready to connect online payment without rebuilding the site
stages
delivery
Analytics
Before design started we analysed the existing resource.
We studied:
- Current site structure
- User interaction logic
- Information blocks
- Competitor content in the smoking-cessation niche
- Decision scenarios of potential buyers
The data helped define the main trust points for the audience:
-
History
product creation
-
Expertise
the product author
-
Presence of patents
-
Reviews
users
-
Medical
and the scientific side
Prototype
At the prototyping stage we formed the structure of the future landing page.
The prototype included:
First screen- Benefits block
- Product story
- Information about the inventor
- Patents and documents
- Market information
- Feedback form
The main task was a logical sequence of blocks that gradually builds visitor trust
Landing page prototype:
Design
The visual concept is based on the product's eco style and the idea of care for health.
Main principles
-
Eco-friendly interface
-
Plenty of open space
-
A calm color palette
-
Focus on naturalness and trust
-
Comfortable perception on mobile devices
We also processed and unified the visuals so all product images share one display style.
Color palette
Typography
Development
The project is built on WordPress CMS
Why
WordPress
Choosing WordPress made it possible to:
-
Ship updates quickly
-
Edit content independently
-
Scale the site without rewriting the system
-
Connect an online store later
What we
delivered
Responsive layout
Admin panel
SEO preparation
Domain connection
Hosting setup
Product payment connection
Integrations
Delivered in the project:
-
Feedback forms
-
Content management system
-
Infrastructure for connecting a payment module
Special attention went to making it possible to turn on online sales after launch without rebuilding the site.
Feedback forms
Content management system
Payment module
Testing
Before launch the project was tested on:
On personal computers
On tablets
On mobile devices
Checked:
-
Adaptability
-
Correct content display
-
Feedback form behavior
-
Page load speed
-
Correct image display
Release
After testing, the site was moved to the live domain and placed on hosting.
Completed:
Domain setup
Project file transfer
Check that every block works
Final client acceptance
Result
As a result the client received a modern landing page that:
Builds audience trust
Underlines the developer's expertise
Ready for further scaling
Technically ready to launch online sales
Desktop version
Mobile version
Quote
the manager
of the project
The main task was not only to refresh the look of the site, but tell a clear product story, which helps a visitor quickly see the benefits of the solution and build trust in the development. To do that we reworked the content structure and put more weight on the author's expertise.
Review
the client
The team helped not only build a new site, but also rethink how the product is presented. The result is a modern resource that explains the value of the solution much better and is ready to grow.
