[ Industrial catalog / WordPress ]
ArtKars Market industrial catalog - from scratch in 7 days
2000+ SKUs. Automatic filtering.
Fully responsive. WordPress + custom development.
Fully responsive. WordPress + custom development.
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Task
ArtKars supplies industrial equipment
for production sites.
to work immediately.
[ 00 ]
Heterogeneous attributes
by category
by category
7 days to launch
A minimal set of source materials
2 331
an unsystematized product item
The mobile version opens on the catalog - the user is in the task at once. Product card: specs, dimensions, a request with no extra steps.
Request without creating an account
Add to cart and send a request right away; a manager follows up on the details
Product card
All specs, dimensions and weight - on one screen, with no tab switching
Mobile version
[ 01 ]
Problem
[ 02 ]
Outdated website
No catalog
Complex navigation
7 days to go live
No scaling
Previous version of the site
Home
The home page opens with a clear message - who the company is and
what it offers. The visitor then sees three arguments at once: about the company, benefits, and terms for clients under 44-FZ and 223-FZ. The catalog is one click away from any screen.
what it offers. The visitor then sees three arguments at once: about the company, benefits, and terms for clients under 44-FZ and 223-FZ. The catalog is one click away from any screen.
Reliability
Work with special-terms projects, supply and support at every stage
Scale
Deliveries across Russia, flexible payment terms for the specifics of each purchase
Transparency
A clear path from consultation to receiving equipment,
without hidden steps
without hidden steps
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What and why
[ 03 ]
01
Contextual filtering
Filters are generated automatically
to the selected category - the user sees only the parameters that apply
to a specific equipment type.
to the selected category - the user sees only the parameters that apply
to a specific equipment type.
02
Automatic filter generation
Instead of configuring each category by hand - filters are assembled
from product attributes. Add an attribute to a card - it appears in the filters.
from product attributes. Add an attribute to a card - it appears in the filters.
03
Excel import
Managers upload products
from the familiar format.
Without developers,
without re-entering data.
from the familiar format.
Without developers,
without re-entering data.
04
WordPress
A reliable base with a flexible catalog architecture for non-standard product logic. Fast. Maintainable.
Stack
[ 04 ]
WordPress (CMS, no theme template)
fast launch and a convenient admin
JavaScript
dynamic filters
Apache HTTP Server
production server
PHP
MySQL
custom catalog logic
WordPress was chosen as the platform, with a custom theme. That let us launch quickly, keep catalog management simple and prepare the site for further growth.
Fast launch
Shorter development timelines
Convenient admin
Independent management
Scalability
Ready for catalog growth
Product import
Large-volume uploads
Process
[ 05 ]
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Catalog analysis and structure
Test and QA
Launch
Day 1
Catalog analysis and structure
Day 2
Day 3
Prototyping
Day 4
Day 5
Development
Day 6
Test and QA
Day 7
Launch
Result
[ 06 ]
7
days
from kickoff to production launch
2000+
SKUs in the catalog
0
Manual filter setup - everything is generated automatically
3
Platforms: Desktop, Tablet, Mobile - fully responsive
«
The team got up to speed quickly... We got exactly the tool we needed to grow the direction.
Site architecture
Industrial cooling
Screw compressors
Air treatment
Product card
Cart
About the company
For clients
Contacts
User journey
Home
Catalog
Category selection
Contextual filters
Product card
Add to cart
Submit a request
Search
[ 07 ]
Equipment catalog
Category page with filters
Product card
Catalog
[ 08 ]
Design
[ 09 ]
#122A87
#1E4FD8
Onest Bold
Onest Medium
Onest Regular
#F5F7FA
Industrial style
Underlines the nature of the work
Catalog in the lead
Fast search and convenient
product selection
product selection
High readability
Contrast elements and
large typography
large typography
Adaptive interface
Comfortable work
on any device
on any device
Results
[ 10 ]
Filters
Contextual filtering removed an extra step between category and result - the user sees relevant parameters at once.
Autogeneration
Automatic filters from attributes took operational load off the team
the client - the catalog scales without manual work.
the client - the catalog scales without manual work.
Excel
Excel import closed the client's main concern: 2000 SKUs loaded
in hours, not weeks.
in hours, not weeks.
7 days
A 7-day launch was possible because the architecture was already decided
before development started - catalog structure, filter logic, and a scheme
import were designed in parallel.
before development started - catalog structure, filter logic, and a scheme
import were designed in parallel.
Thank-you letter
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