Corporate
agro website
Manufacturer of a premium organic product, sales of organic fertilizers
Technology stack
The client is Amritex LLC, a company that provides
professional agro consultations. The request came
with a need for a convenient online tool
to book clients for consultations, cut down on manual
request handling and a transparent schedule
and introduce automated payment for the service. The main
the goal was to simplify and automate booking
across consultation types and take load off managers
and give the business a scalable system.
professional agro consultations. The request came
with a need for a convenient online tool
to book clients for consultations, cut down on manual
request handling and a transparent schedule
and introduce automated payment for the service. The main
the goal was to simplify and automate booking
across consultation types and take load off managers
and give the business a scalable system.
What we proposed and how we delivered it
We proposed a system of three key modules:
Company showcase
About us block
Reviews block
Announcements block
(photo + description)
(photo + description)
Online booking
for an agro consultation
for an agro consultation
Calendar with real free slots
Interactive selection
date/time
date/time
Form: company, facility area, address, comment, full name, phone
Online payment
Payment aggregator integration (we selected the best option without a vendor preference from
the client)
the client)
Automatic email notifications after payment
Admin panel
Where the client manages the schedule and announcements.
We assembled the architecture, built a UX frame, designed the UI concept and delivered the product end-to-end, including testing and publication.
Project in figures
-
87
%
Manual communication with clients
+
64
%
Booking conversion growth from the first month after launch
+
100
%
Requests go through a single interface with no manager in the loop
0
No overlapping time slots - the schedule is fully automated
3
Minutes - average time from visit to booking and payment
1
Working day - time saved by managers every day
15
Hours of manual operations per week → 1.5 hours
See the finished site via the link:
Go
Delivery stages
Analysis of the current site and the client's needs
Prototype development and structure approval
Visual concept and design mockups
Layout and implementation of the static part
WordPress CMS connection and admin panel setup
Functional testing
Launch and handover to the client
1
Analytics
How we worked:
We studied the volume and specifics of agro consultations.
We analysed competitors and the weak spots of their digital services.
We interviewed the client's responsible person.
We built a CJM of the consultation: from arriving on the site → to confirmation and payment.
We studied the volume and specifics of agro consultations.We analysed competitors and the weak spots of their digital services.We interviewed the client's responsible person.We built a CJM of the consultation: from arriving on the site → to confirmation and payment.
What the research gave:
We simplified the client path
down to one key action - Book + Pay
down to one key action - Book + Pay
We reasonably reduced the number of form fields without losing data.
Raised conversion through a logical schedule structure
2
Prototype
We assembled a clickable UX frame that includes:
Home
with key blocks
with key blocks
Schedule page
Booking form
Announcements page
Contacts page
3
Design
Main concept: a clean corporate style with an emphasis on expertise and reliability.
Color palette:
green and natural accents associated with agriculture.
#E2F4E5
#E2F4E5
#69AD72
#FFFFFF
#000000
Fonts:
a modern grotesque pair for maximum readability.
EB Garamond
Montserrat
Key features:
Clear CTA elements for instant booking
Illustrations and structural announcement cards
Adaptive interface - equally convenient on phone, tablet and desktop
A simple visual hierarchy for consultation pages
4
Development
Frontend (WordPress + custom theme)
Optimized load time through script minification and responsive images
Correct SEO structure: heading hierarchy, clean URLs, microdata
Works on every device
Fast scalability - any page, form or new block can grow without rebuilding the architecture
Backend (WordPress, custom modules)
Result of our work
Desktop version of the site
Cover on the home page
About us block on the home page
Agro consulting block
Contacts block and footer
News page
Products page
Agro consultation booking
Documentation section
"Application rates" on the Products page
Screen examples on a mobile device
Home page cover
About us section on the home page
Contacts section
Fertilizer sales section
News page
Announcements page
Products page
Documentation section
5
Summary
As a result of the work we created a modern, functional
and a technical resource that matches industry requirements and the company's goals.
and a technical resource that matches industry requirements and the company's goals.
