Most B2B journeys still work in the browser: read, compare, send a request. A fast mobile website with a clear form beats a thin app that nobody opens twice. If you do not have a reason to live on the home screen, stay on the web.

An app earns its keep when the phone is the workplace: drivers, field staff, loyalty stamps, offline checklists, camera, push that people actually need. Store presence is a cost, not a trophy.
When a mobile site is enough
Native iOS and Android fit when you need the latest device APIs and two stores with different review habits. Cross-platform fits when one team ships both. A WebView shell is a website in an icon - useful for kiosks, weak as a public product.
When an app earns its keep
Tell VIQQ who holds the phone for 20 minutes a day, whether they are online, and which back office the app should talk to. Викью will not push an App Store listing if a mobile site closes the job.
Актуализировано 15.09.2026
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