A landing page has one job: take a visitor from an ad or a letter to one action. Form, call, payment. Extra pages leak that attention. If you are launching one offer for a few months, start there.

A company website is the public office. Services, cases, team, legal, blog, a path into a quote. People who already know you will look for proof, not a slogan. Search also prefers a stable URL with more than one heading.
What a landing page is for
Choose the landing page if the campaign has a date and a single offer. Choose the company site if sales, HR and partners will send the same link for a year. You can still add a landing page later under the same domain.
What a company website holds
VIQQ builds both. The landing page comes with analytics goals and a form. The company site comes with a structure you can extend. Викью will not sell you a 40-page portal when a landing page would close the campaign.
Актуализировано 15.09.2026
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